Launch Videos · Updated · 5 min read

Product Hunt Launch Video: What to Show and How to Make It

Visitors decide in seconds whether your launch is worth an upvote. A practical guide to the gallery video that earns a second look.

Direct answer

Keep it under a minute, show the product working in the first five seconds, caption everything, and end on one clear line. Pitch can film and cut it from your URL, then give you a shorter clip for social on launch day.

What to show

  • The moment of value, not the sign-up screen.
  • One or two flows, each finishing with a visible result.
  • Your name and URL on the last frame.

Timeline for launch week

WhenWhat
A week beforeFirst cut from Pitch, shared with a few users for honest notes
Three days beforeFinal cut, captions checked, thumbnail picked
Launch dayVertical teaser for X and LinkedIn from the same project
Prompt
Make a 50-second Product Hunt video for acme.com. Show the magic moment first, then two flows, end on "Try it free".

Common mistakes

  • Opening with a long logo animation.
  • Narration that repeats the tagline instead of showing it.
  • Tiny desktop UI that nobody can read in the gallery player.

FAQ

Should the video have a voice-over?

A light one helps, but captions matter more because many visitors watch without sound.

How long should it be?

Aim for 30 to 60 seconds. Anything longer belongs on your site as a full demo.

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