What to prepare
- The URL people will land on, plus a test login if the good parts are behind one.
- One sentence on the feeling: calm and premium, fast and playful, or technical and precise.
- The one thing viewers should remember. A launch film that says three things says none.
Step by step
- Open a new launch video and paste the URL with your direction.
- Read the scene plan. Cut anything that does not serve the one idea.
- Watch the first cut all the way through before giving notes.
- Give notes by pointing: select the scene or time range and say what should change.
- Export the MP4, then ask for a vertical version for social.
Launch film for acme.com, 45 seconds, Apple-keynote calm. Open on the problem, show three features, close on the logo.
What makes launch videos work
| Choice | Do | Avoid |
|---|---|---|
| Length | 30 to 70 seconds | Explaining every feature |
| Opening | The problem, in the first three seconds | A slow logo reveal |
| Footage | Your real interface doing real work | Mockups nobody can sign into |
| Sound | Captions on, music under the voice | Relying on audio for autoplay feeds |
When to use another approach
If the launch is a hardware product or a brand film with no interface to show, start with generated footage or a live shoot. Pitch can still assemble and narrate that material once you have it.
FAQ
Do I need to write the script?
No. The agent writes it from what it learns about the product. You can paste your own lines if you have them.
Which languages can the voice-over use?
Voice-over is available in more than 40 languages, and you can switch the voice after the first cut.