Guide

Overview

Pitch is a directable AI production studio that turns URLs, recordings, documents, assets, or ideas into launch films, demo recordings, decks, and video edits. You can drive it from an AI agent over MCP, or from your own code over REST.

An agent opens a real browser, walks through your product, writes the script, records the screen, and renders an MP4. The same studio also builds launch films, slide decks, and cleans up screen recordings you already have.

There are two ways in. Both take the same API key and spend from the same credit balance.

	MCP	REST
Endpoint	`POST /mcp`	`/v1/*`
Use it when	An AI agent should decide what to make	Your code already knows what to make
Shape	JSON-RPC tool calls	Plain HTTP and JSON
Set up in	Claude, Cursor, ChatGPT, Perplexity	curl, any HTTP client

#What you can make

Outcome	What it is	Billing
`demo-video`	The agent drives your live product or assets and narrates the walkthrough	Metered
`launch-video`	A scripted, scored, cinematic film built scene by scene	Metered
`deck`	A slide deck written and designed from a topic	Metered
`deck` + upload	A redesign of a PDF or PPTX you upload	Metered
`recording-edit`	A cut of a screen recording you already made	Metered

Launch video pricing depends on resolution and narration. See Credits.

#How a project runs

Every output is a project: a workspace, an agent, and a conversation. You create it with a first prompt, the agent starts working right away, and creation returns with an id. Work is usage-metered as it runs. Poll for the result, then keep talking to the same agent to change it.

text

create  ->  working  ->  ready  <->  working  (each follow-up prompt)
                    \
                     ->  failed

Work is metered as it happens, not charged up front. If the first turn ends with nothing usable, its status records the failure. See Polling projects.

#Start here

Getting started makes your first video with curl.
AI agents (MCP) connects Claude, Cursor, ChatGPT, or Perplexity.
REST API reference lists every endpoint.