When this fits
- You want a changelog clip or demo every time a feature ships.
- Your team already works inside Claude, ChatGPT or Cursor and does not want another tab.
- You want the result as a normal Pitch project you can open and revise by hand later.
Setup
- Create a key on the API keys page.
- Add the Pitch MCP server using the snippet for your client in the API docs.
- Ask the agent for a video in plain words, including the URL to film.
Use Pitch to make a 30-second demo of the new export button on staging.acme.com, then send me the link.
MCP vs. REST
| MCP | REST /v1 | |
|---|---|---|
| Best for | Asking from a chat or coding agent | Scripts, CI and your own backend |
| Auth | API key | The same API key |
| Result | A Pitch project and its outputs | A Pitch project and its outputs |
When to use another tool
If you want to render templated videos from data, such as thousands of personalised clips, a code framework like Remotion gives you tighter control. Pitch suits one-off films and demos that need judgement.
FAQ
Is the API billed differently?
No. API and MCP projects draw from the same credits as projects you start in the app.
Can I open an API-made project in the studio?
Yes. It is a normal project, so you can keep refining it by chat.