Comparisons · Updated · 4 min read

Pitch vs HeyGen and Synthesia: Avatars or Your Product?

HeyGen and Synthesia put a presenter on screen. Pitch puts your product on screen. How to choose for launch videos, demos and explainers.

Direct answer

Use HeyGen or Synthesia when the video is a person talking: training, internal updates, a founder message, or localised presenter videos.

Use Pitch when the video has to show the software itself: it films your real interface and narrates it, so viewers see the product work.

When Pitch fits

  • The subject is the product, not a presenter.
  • You want real screens instead of screenshots behind an avatar.
  • You need a launch film, demo or explainer from one brief.

When to use HeyGen and Synthesia instead

  • Pick an avatar tool for training and HR content led by a presenter.
  • Pick one for talking-head updates in many languages at scale.
  • Pick one when you have no product interface to show.

Side by side

PitchHeyGen and Synthesia
On screenAn AI presenterYour real product, filmed
InputA scriptA URL, files or a one-line brief
Product footageYou supply itRecorded by the agent
Best forPresenter-led videosLaunch films, demos, explainers
Prompt
Make a 45-second launch film for acme.com. Show the dashboard, the report builder and sharing. End on the logo.

FAQ

Can Pitch add a presenter?

Pitch is built around showing the product. If you need a presenter, record or generate that clip elsewhere and upload it to cut in.

Which is better for localisation?

Both do multi-language voice-over. Avatar tools also lip-sync a presenter; Pitch voices the narration over your product.

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