When Pitch fits
- You have a live product and want it on screen, not a mockup or a stock clip standing in for it.
- You want one brief to produce the whole film: script, voice-over, music bed, captions and grade.
- You expect to revise. Trimming the intro or changing the voice is a follow-up message, not a re-edit.
- You need more than one format from the same work, like a 16:9 hero film and a vertical teaser.
When to use another tool
- Choose an avatar tool if the video is really a person explaining something, such as training or a founder message.
- Choose a generative video model if you need footage that does not exist yet: landscapes, abstract product worlds, b-roll.
- Choose After Effects or Remotion if a designer already has a storyboard and wants to place every keyframe by hand.
Recommended workflow
- Start a project on Pitch with your URL and one line of direction.
- Let the agent research the product and propose scenes before it films.
- Watch the first cut, then ask for specific changes by pointing at a scene or a time range.
- Export MP4 once it reads right, and ask for a vertical cut from the same project.
Make a 60-second launch film for acme.com. Calm, confident, one feature per scene, end on the pricing page.
Tool comparison
| Tool | Best for | Caveat |
|---|---|---|
| Pitch | Launch films shot on your real product, narrated and scored end to end | Built for software products; not a stock-footage generator |
| HeyGen / Synthesia | Avatar presenters reading a script | You supply the product footage yourself |
| Runway / Veo | Generated cinematic footage from a prompt | Cannot show your actual interface accurately |
| Remotion | Programmatic video in React | Every scene is code you write and maintain |
| After Effects | Full manual motion design | Hours of skilled work per minute of film |
FAQ
What AI tool should a startup use for a launch video?
If the product is software people can sign into, pick a tool that films it. Pitch does that from a URL and handles the edit, voice and music in the same project.
Can I combine Pitch with generated footage?
Yes. Pitch can generate supporting clips and cut them in alongside the recorded product scenes, or you can upload footage from another tool.
How long does a launch film take?
The first cut usually arrives within the same session. Most of the time goes into your review notes, not into rendering.