When each wins
| Async demo | Live demo | |
|---|---|---|
| Best for | Early interest, many prospects | Late stage, complex requirements |
| Cost per prospect | Close to zero once made | An hour of a seller |
| Personalisation | By segment | By person |
| Shareable internally | Yes, forwardable | Only if recorded |
How to make an async demo that sells
- One flow per role: the admin sees setup, the user sees the daily loop.
- Two minutes or less.
- End with one next step, such as a trial link or booking link.
Make a 2-minute demo of app.acme.com for finance leads. Show approvals and reporting. End on "Book a call".
Where Pitch fits
Pitch keeps a demo per segment easy to maintain: when the product changes, ask for the affected scene to be re-shot instead of recording every version again.
FAQ
Will async demos replace sales calls?
No. They filter and warm up prospects so calls go to buyers who have already seen the product.